Is a influencer's day work hectic?

[Atwork]

On the surface, it looks rather easy doing a video. But it is very time consuming doing and to perfect a video. What do you think? 

[funky beaver]

I have fair share of experience managing and creating content for social media accounts. 

 

As you said it, it is not easy task. Firstly, majority of social media tech companies focuses on video, hence creating video is very important to grow on a social media platform. 

 

First of all, let's look at the gadgets. Simply using phones won't be sufficiently good. You would need at least some DSLR or mirrorless camera with expensive lens to achieve a certain level of cinematic look. Learning how to use those gadgets is already taking time, unless you are rich to start with, so you can hire a professional videographer.

 

Secondly, there are tonnes of influencer, kols, and even microcelebrities out there in the market. You would need to think of creative ways to fight for people's attention span. It is not just about shooting it simply, but how to shoot it in a way that is able to capture people's attention. The devil is in the details.

 

Thirdly, influencers do not just record videos, post it, and be done with it. They are famous because it takes them years to build their followers community. Which means constant engagement with their followers, identifying who are their loyal followers and get to know them, understanding the follower's trends, likes, and dislikes.

 

Fourth, finding sponsors. Some brands might be interested to use influencers marketing, but majority of the proposal would come from the influencers themselves. Which means the influencers have to go out in the field and look for brands who are willing to pay them to advertise. Means massive amount of networking and outings.

 

Unless you are hired by big influencer management company, all those above you need to do yourselves. And penalized by the wobbly source of income, not an easy job to pursue.

[MasterFitMalaySG4U]

Honestly if you are a perfectionist eye for details it is very true hectic time consuming u want the best of the best content to reach out...using what is there with aesthetic add on features background and creativity.

 

 

[Atwork]

Yup. A simple 1 min video can take 2 to 3 hours 

[Chukie Guido]

The vast majority of influencers out there fail...some immediately but others after some time.  It is a lot of work.  It requires quite a bit of luck and chance to (pick the right topic, the right product, the right timing, the right style) and so on.  You MUST have the right type of personality too- a shy quiet guy who is scared of everything WILL absolutely not make it.  So many influencers out there also add zero value to the world...and most of them will go away with their teals between their legs. The video editing and other things are like any skill...it can be mastered.  The other mentioned issues are not so easy to master and not everyone can do them.

[Atwork]

Value added ideas with thick skin. 

[Guest Sucess vs Failure]

Most YouTubers fail because they talk for ten minutes and only display their actual material for one minute, which is insufficient to compete with the one hundred million other youtubers on the market.  Quality above quantity is how I would prefer to spend my time.   Your quantity is an additional insult to your audience if your quality is subpar.    I've seen thriving YouTubers use only their iPhone camera and create brief, excellent material to quickly get 100,000 followers.   Since the average person's attention span is only a few minutes, there is only one option: either you gain or lose subscribers.  Above all, avoid long pauses between creating fresh material. This would be likened to making viewers wait for an extended advertisement to conclude before beginning to see anything of interest.

 

 

 

[Balestier]

Companies pay influencers to bring in sales. Your content needs to be captivating, short, sharp and entice followers  to buy. That's why those talkative and creative ones can earn millions

Edited March 7, 2024 by Balestier

[Guest Not true]

33 minutes ago, Balestier said:

Companies pay influencers to bring in sales. Your content needs to be captivating, short, sharp and entice followers  to buy. That's why those talkative and creative ones can earn millions

Not entirely true.  Selling bad products may have negative impact on your image.  People earn millions thru massive viewership and subcribers, and then you became a brand which allows you to create your own product line instead of selling other people products.  

[Balestier]

24 minutes ago, Guest Not true said:

Not entirely true.  Selling bad products may have negative impact on your image.  People earn millions thru massive viewership and subcribers, and then you became a brand which allows you to create your own product line instead of selling other people products.  

Not entirely true. With 1.4b ppl, the Chinese influencers can earn big commissions just by getting ppl to buy

[Guest Truth]

As someone working in the media industry, I can tell you in Singapore it is almost impossible to be a full time influencer.

 

The successful influencers in Singapore aren't really influencers. They are media business owners.

People like Jianhao Tan or NOC earn their millions because they have a successful media business.

So they are more entrepreneurs than influencers.

 

For the regular influencers that you are talking about, most of them have day jobs
There are a few who do it full time (Annette, Aiken), but majority have day jobs because there just isn't a market in SG to support a full time influencer.
Even someone as popular as Annette is still only living in a HDB because she is just an influencer so her earning potential is limited.

Compare her to Jianhao Tan, who stays in landed because he is a business owner, not a freelance influencer.

 

Those gay influencers even worse.

Their market is very small so the only sponsorships they get are underwear brands who most of the time, don't even pay them. They just get free undies.

A lot of these 'Paid Sponsorships' aren't really paid. It's barter trade. The influencer may label it a 'Paid Sponsorship' but the reality is they just got free products in exchange for an IG post.

 

Influencers also come and go.

Remember Hirzi? Preetipls? Dee Kosh? 

All faded out or no longer as popular as before already.

 

To me, influencing can be easy pocket money but don't quit your day job for it.

[Guest Light Speed]

1 hour ago, Guest Truth said:

 majority have day jobs because there just isn't a market in SG to support a full time influencer.

Who want SG market?  If you are crazy and creative, your video will cover right to the edge of the universe.