Exclusive Use of Gym

[GymStock]

Hi there, just for a point of discussion.

 

I came across an article about a boutique gym in the US whereby they have this exclusive use of gym policy. That is at any one time in the gym, there is a max of only 5 members be inside. The gym is pretty well equipped.

 

Think the system works like the gym memberships is relatively low. About US$50/month. The members have to pre-book their intended workout sessions via an app and make the necessary payments (think is about $8/hr). if there are more than 5 pax booked the same hour, the 6th pax will be placed on a waiting list.

 

Think they have packages of membership whereby you have allocated no of sessions you can booked for the month.

Think they are group classes as well, so as members you are encouraged to join the group classes if there is no available slots for you to workout in the gym. 

 

Do you think this would be a gym that you are willing to be a member of? Your thoughts and comments?

[Guest Guest]

I like the exclusive nature, but I do not know if I have the luxury to know in advanced when I can gym.

[abang]

Hate to disagree with your proposal...if the revenue is just $40 per hour...say 10 to 15 operating hours daily, it is doomed to be a complete business failure. 

 

How to run a business with such minuscule revenue...can't cover cost lah!

[mLy_dxkie]

I think it's difficult to ensure exclusivity with a relatively low price in a space-constrained city. But then, if a high price is set, only a certain group will be allowed to use the gym - this filters off a lot of other gymmers. Also, I think certain time-slots will be under-utilised while some will be very hot-like-pisang-goreng time slots. Unless there are tweaks to the system, in my opinion, I don't think it is feasible. But please prove me wrong. 

[Swindonlad]

I would happily pay that if it meant no worrying about using the machine or station I wanted, I hate gym's being crowded. So much so when I lived in the US (with more sq footage) I set up a gym in my home, rather then join the line to use a weight bench.

If you start up something along these lines then let me know, I will join if it's local to me.

[GymStock]

Thanks all for your opinion and comments.

 

I do find that it seems rather infeasible to have such system due to the amount generated as raised by abang. But then I guess that maybe the rental there is not as overwhelming as compare to Singapore's rental.

 

If I didn't rem wrongly that the hourly rate varies from off-peak to peak hours. Peak hours are charged like maybe $20/hr? Would you be keen to pay this price for exclusive use of the gym?

 

They too have other services offered to members, like PT, group classes, and customised meals prepared for members according to their macro requirements. So these may help them to generate revenues. I think the customised meals according to the members macro requirements would have strong interests and probably where the main bulk of the revenue is for them.

 

As for the issue of the luxury of time to know when you can gym, they mentioned something like they would want their members to really set aside time for themselves in their pursue of their fitness goals. so members are encouraged to set the time ahead in their schedule and thus more likely to commit to it especially after you have paid for it.

 

your thoughts?

[wantonmee]

Wondering where would this gym be located?

If it is somewhere central, then the rent and overheads can be a killer

If it is somewhere ulu, then it may not be convenient for anyone to get to

 

I can imagine fighting during peak hours already, like condo facilities.. must book one month advance type...

[xydboy]

On 11/20/2016 at 6:54 PM, GymStock said:

Hi there, just for a point of discussion.

 

I came across an article about a boutique gym in the US whereby they have this exclusive use of gym policy. That is at any one time in the gym, there is a max of only 5 members be inside. The gym is pretty well equipped.

 

Think the system works like the gym memberships is relatively low. About US$50/month. The members have to pre-book their intended workout sessions via an app and make the necessary payments (think is about $8/hr). if there are more than 5 pax booked the same hour, the 6th pax will be placed on a waiting list.

 

Think they have packages of membership whereby you have allocated no of sessions you can booked for the month.

Think they are group classes as well, so as members you are encouraged to join the group classes if there is no available slots for you to workout in the gym. 

 

Do you think this would be a gym that you are willing to be a member of? Your thoughts and comments?

 

17 hours ago, GymStock said:

Thanks all for your opinion and comments.

 

I do find that it seems rather infeasible to have such system due to the amount generated as raised by abang. But then I guess that maybe the rental there is not as overwhelming as compare to Singapore's rental.

 

If I didn't rem wrongly that the hourly rate varies from off-peak to peak hours. Peak hours are charged like maybe $20/hr? Would you be keen to pay this price for exclusive use of the gym?

 

They too have other services offered to members, like PT, group classes, and customised meals prepared for members according to their macro requirements. So these may help them to generate revenues. I think the customised meals according to the members macro requirements would have strong interests and probably where the main bulk of the revenue is for them.

 

As for the issue of the luxury of time to know when you can gym, they mentioned something like they would want their members to really set aside time for themselves in their pursue of their fitness goals. so members are encouraged to set the time ahead in their schedule and thus more likely to commit to it especially after you have paid for it.

 

your thoughts?

So what would the total bill be like? It seems like they are paying a lot more than what is being offered at many boutique gyms or commercials. For commercial gyms, the price would range from $5-10 per day (assuming monthly dues of 160-200 per mth and divide accordingly). You charge per hour, that would be rather steep. To what extent is well equipped? Given the amount of activities that is provided on top of the regular fitness equipment, you would need decent amount of space which would be costly. I'm not quite sure if you are familiar with the concept, because if there are 5 people at the gym at one time, and then you offer group classes for 5 people, that would end up having nobody using the equipment. It wouldn't be wise if you want to generate income at such a level. You need to analyse the situation further to really understand the framework. Whether it works or not, you cannot just look at the micro structures, but also consider the macro environment.

Edited November 23, 2016 by xydboy

[GymStock]

On 24/11/2016 at 0:25 AM, xydboy said:

 

So what would the total bill be like? It seems like they are paying a lot more than what is being offered at many boutique gyms or commercials. For commercial gyms, the price would range from $5-10 per day (assuming monthly dues of 160-200 per mth and divide accordingly). You charge per hour, that would be rather steep. To what extent is well equipped? Given the amount of activities that is provided on top of the regular fitness equipment, you would need decent amount of space which would be costly. I'm not quite sure if you are familiar with the concept, because if there are 5 people at the gym at one time, and then you offer group classes for 5 people, that would end up having nobody using the equipment. It wouldn't be wise if you want to generate income at such a level. You need to analyse the situation further to really understand the framework. Whether it works or not, you cannot just look at the micro structures, but also consider the macro environment.

 

Thanks for the comments. Well just something to really think about right? The article didn't say much about it the macro environment of that gym. Like I mentioned earlier, I do know that the typical rent in US is definitely much cheaper as compared to Singapore. This would be a major factor for that model to work.

 

But it does make one to start to think out of the box for a model that may work in SG context. 

 

Who knows may be a workout area which is only for the 5pax, but the group classes will have no limits to attendance? so that a balance of the exclusive use of the workout area but playing the volume game for the profit margins?

[ckson]

I've been a member of Fort Canning Country Club for many many years. I'm paying $90 monthly for membership. The gym there is well equipped and rarely has even 5 people, even at peak hours. Its a full club facility with swimming pool too. And members discount on restaurants & hotel stay and free parking in the heart of CBD. The flip side is that there's not much group class (I've never attended any). My usual routine is to go for a long run (shirtless) outside at Fort Canning park, cut across to Clarke Quay then along the Singapore River and back, before heading to the gym for workout.  

There's a membership join fee but when I joined many years ago, there was a special deal where that's essentially waived (don't think this "lobang" exists anymore though).